Our process

For those of you interested in the process behind the refurbishment of alloy wheels, this page provides details of the various stages you alloys will go through on the path to a high quality finish that we pride ourselves on.

Inspection & assessment

We inspect and assess all alloys prior to carrying out work and will discuss our findings with the client. It maybe that a wheel simply doesn’t need work, with no more than a good clean needed, whilst on other occasions it maybe that a wheel is beyond repair and as such would be a waste of a customer’s money for us to carry out further work. Needless to say, this stage is free of charge with no costs incurred to the client if we deem an alloy unsuitable for refurbishment or customisation.


For all wheels that do start the process of revitalisation, this is the first true stage of the process.

  • We remove the tyre if it’s fitted along with any balancing weights attached.
  • Next the alloy pays a visit to our chemical bath which strips it of all previous lacquer and paint.
  • The rim is then thoroughly rinsed and dried ready for sandblasting.
  • Finally the rim is sandblasted to remove any stubborn residue along with any corrosion that maybe present. This process also leaves a higher quality surface for adhesion of the powder coat in the finishing stage.

Repair & customisation

For those alloys that need a bit of TLC.

  • We inspect and repair any visible imperfections.
  • For alloys that will have a diamond cut finish and are in need of repair, they pay a visit to our specialist CNC lathe. This is equipped with a diamond tipped cutting bit and is computer controlled to cut a pre-programmed face with precision accuracy.
  • Similarly, for cast alloys that are destined to have a diamond cut finish as part of a customisation. This is the point at which that new face is created, again, with the use of our CNC lathe.
  • After repair another inspection takes place with the repair process being repeated, if necessary, until we’re satisfied the rim meets our standard.

Preparation & painting

After repair the next stage is painting.

  • The wheel is thoroughly degreased to ensure adhesion of the primer.
  • Next the wheel is placed in our oven and heated to 220°C to allow for expansion of gases that are naturally present in the alloy. This ensures that during the application and baking of the subsequent paint coats no bubbling, due to these gases, will occur.
  • Whilst the wheel is still hot it’s taken to our powder coating booth for the initial primer coat application.
  • Once the primer’s dry, the wheel is then sprayed its chosen colour.


The diamond cut alloys now have a final trip to the CNC lathe where the final cut takes place. This cuts through the now painted face of the wheel to expose the final gleaming metal surface.

The final stage then, for all the alloys, is the application of a lacquer coat which adds a layer of protection and gives the final lustre.

This lacquer finish is also available in a satin finish if you’re going for that matt look.

After the lacquer has finished baking and cooled all that’s left is a final inspection to ensure quality before tyre fitting and balancing (if required) ready for the pristine alloy to be picked up by another satisfied customer.

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